Do you know what exit traffic can do for your online business? well if your like me you probably have looked at hundreds of websites while doing searches on Google. Now one of the most common things amongst Internet marketing websites is the dreaded exit traffic pop up, you know when you try to leave and they just don’t want you to leave so they send you to another page offering a discount, opt-in, and even another offer. Now I will agree exit traffic is a great way to increase your website traffic but personally for myself, its super annoying when someone sends me through a exit traffic process that takes me five to seven exit pages…you know that wait I’ll give you a $10 discount, wait again I now give you a $20 discount, and finally this is my last offer I will sell it for only $7 bucks…and the cycle goes on and on. Do leave a comment and let me know if I’m the only person in the world that feels its super annoying to offer so many discounts and opt-ins while trying to leave a website.
Now I’m not saying exit traffic is a bad thing, surely increased website traffic is something every online business wants but I believe there is a right way to do it and a wrong way. So check out my video that will show you how I use exit traffic and why you should follow my lead and not get stuck as one of those annoying website owners that forces discount after discount to an already annoyed viewer who is trying to leave.
So now that we learned what do with exit traffic, the next question would be is it worth investing in exit traffic software that will allow you to create that exit page for your online website. Well if you can see the positive behind building a list and making more money while adding an extra page that allows people to view before they leave, then you will agree that exit traffic is a must have for any website owner.
Just remember, People that come to your website are real people, they are not robots that like to view page after page while trying to leave a website. if they are not interested in what you have to offer then simply use one exit opt-in page to try and capture there name and email or if you are truly trying to make a sale then use one discount page with the lowest price you would be willing to sell your product for. The idea you will get better results while annoying the hell out of your viewers is simply untrue.
I remember a website that I viewed where the product started at $97. It was a type of software that would allow me to automatically update my twitter account. Now I really had no intentions in buying it but figured I would book mark it. After I book marked it, the exit page funnel began…At first it gave me a $20 discount so I simply clicked on the no thanks button and another discount came this time taking $60 bucks off the original price so by this time I’m getting irritated so i clicked on the no thanks again and what do you know another exit script pop-up saying this is the last discount…buy the complete software for only $17 bucks. I stared at the screen and was amazed that people would take a product worth $97 and sell it for only $17 in hopes to make a sale. They never asked for my name or email and finally at the last exit pop-up they even offered me something completely unrelated to the software product I was actually looking at. So at the end, I removed the book-mark and have never looked at that site again.
I’m sure there are thousands of these exit traffic stories and if you have something to share please do leave a comment
To Your Success,
Edson Buchanan
{ 8 comments… read them below or add one }
Hey Edson,
That’s a great concept, for utilising listbuilding, I mean as you suggest Its better to have a subscriber, that you can make even more money than the initial ‘one shot sale’!
Me I would send them through a follow-up sales funnel sequence on my list, on autopilot, that will only work if the sequence offers are closely related enough to grab their future interest, remember it’s about relativity here the leaving visitor from your site was after a certain ‘type’ of product!
I would certainly set up the sequence, as you say trying to drive them back to your original offer…
BUT..
I would continue the sequence, offering more *free* content, leading occasionally to specific targeted and closely related affiliate products!
Great post and video Edson….Ed.
Hi Ed,
Thanks for the comments and a targeted follow up sequence back to the main product is a great way to turn those viewers into subscribers and then into buyers. Most people forget the step to build a relationship while selling good products to the subscribers.
Thanks for stopping by and have a great week
Edson
Twitter: Mandy_Allen
February 8, 2011 at 9:32 am
One would have to question whether it was actually worth $97 in the first place, Edson. I hate any pop ups – ‘sign up for my newsletter’ – yes, well I’m already signed up so I don’t really want to see this pop up box every time I click on a page on your site! And I so hate not being able to just close a page. It makes me feel sorry for those that actyually buy the product for the first amount. I now will not, I leave the page to see if there’s a better offer on the next level. It’s created a bizarre mindset, and products seriously are not worth your first price because the consumer knows they can buy it for less. My day job is antiques and we have exactly the same problem, the customer knows the price on the ticket is not the price they will pay because everyone gives a discount.
Enjoy the journey.
Mandy
Hi Mandy,
I agree with the fact to those buyers that buy on the first page only to miss the discount that would of saved them money. This is the main reason I don’t use exit pop ups for a discount because it feels dishonest.
Also the sign up and still see the pop-up, I actually never thought about that but I do think one exit pop up verses five is a lot easier to be able to actually exit. You never know Mandy, find a programmer that can fix this problem and you got yourself a million dollar product
Thanks for commenting on my blog,
Edson
This is such a great resource that you are providing and you give it away for free.
I enjoy seeing websites that understand the value of providing a prime resource for free.
I truly loved reading your post. Thanks!
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Hello,
Thanks for stopping by and I will continue to provide quality content so my readers will enjoy learning the right way to make money online. What I love is getting the comments so I know that I doing a good job or not.
Thanks
Edson
Twitter: cobsseo
April 19, 2011 at 2:54 am
One particular observation of mine that i would like to share here, exit traffic may be excellent in conversions also, but very annoying for the visitors and if your main source of traffic is google or organic search visitors then you need to desist from doing it in your website as this goes against the quality score of the website, i have seen it personally happening at my website, i added one of the most famous exit scripts and my traffic started dropping within hours and i removed it my traffic was back where it was, i did this procedure 3-4 times to confirm and to my horror each time the “traffic drop and increase” kept repeating, so i am out of this loop.
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Great information Thanks!